Making The Claim Your Company Has The Best Supplements
Making the claim that your company has the “best supplements” on the market has been around for a long time. So how can a consumer know which are the best?
Ask the question, who does the scientific research and proves the products work?
The Gold Standard for any product claim starts with the science. Once a company makes a product and proves that it works, it submits its research for peer review.
This means the scientific community looks at all the data, tries to disprove it, and if it passes their scrutiny and validation, it is submitted to a reputable scientific or medical journal for publication.
This is a long, expensive process. Most supplement companies have never had even one article accepted for publication. Makes one wonder why?
Why would they subject their product to a peer review? Could it damage their reputation?
Beware of who does the research, who will benefit, and if it is real science behind the product.
What You Should Look For
Look for studies done on real people, not in test tubes, in culture dishes, or on animals.
Have double blind studies been done…that’s when a person doesn’t know if they are taking the real thing or not.
Have the studies been done by reputable companies or universities?
Studies should be done on the finished product as formulated by a particular company.
What are the product claims…have the clinical trials been done on their particular product or is a company using phrases such as “our product contains xyz ingredients proven to blah, blah, blah.”
Maybe the xyz ingredients have been proven to do “blah, blah, blah,” but were studies done on their particular product and proven to work? Big difference.
One 50 Year Old Supplement Company spent millions of dollars to prove their product was better than others on the market. Called the 50th Anniversary Study. No one had ever done a study like it.
If the results were good or if they were bad, they would be published. Big Risk? Not to this company. They had confidence in their products because they do over 83,000 annual quality controlled tests.
An interesting thing happened. Other companies started using the 50 year-old company’s research to validate their products. Ethical?? I think not!
It was the largest study ever done with long-term supplement users. It was conducted in collaboration with researchers from the UC Berkley School of Public Health.
They found that people who took this 50 year-old company’s supplements had markedly better health than people who took either no supplements or other brands of multivitamins.
How can other companies validate their multiple vitamins with a study that produced these kinds of results? The study was published in the Nutrition Journal, Oct. 2007.
From the study, new technology emerged, and smart pills were developed. They know where to go, where to dissolve and where to absorb.
Although this particular company is not vitamin supplements, I have found a company that has a superfood antioxidant drink that I like but would love to have an expert opinion on this. It is a new company that has been barely launched but seems to be very respectable. I would welcome anyone’s comments to http://www.susannedean.ieiro.com